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Netflix

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Netflix, Inc.
Type Public (NASDAQNFLX)
Founded 1997[1]
Headquarters Los Gatos, California, USA
Key people Reed Hastings, founder and CEO
Barry McCarthy, CFO, Secretary
Leslie J. Kilgore, CMO
Industry Electronic commerce
Products Online DVD rental
Revenue green up.png US$ 1.2 billion (2007)
Operating income green up.png US$ 91.2 million (2007)
Net income green up.png US$ 66.9 million (2007)
Employees 1400+ (2007)
Website Netflix.com

Netflix (NASDAQNFLX) is the largest online DVD rental service, offering flat rate rental-by-mail and online streaming to customers in the United States. Established in 1997 and headquartered in Los Gatos, California, it has amassed a collection of 100,000 titles and approximately 8.2 million subscribers.[2] They have over 55 million discs and ship 1.9 million a day, on average.[2] Netflix previously claimed to spend about $300 million a year on postage. On February 25, 2007, Netflix announced the billionth DVD delivery.[3][4] The company topped the ForeSee Results’ Top 100 Online Retail Satisfaction Index with an American Customer Satisfaction Index score of 86, well over the industry average of 75.[5]

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[edit] Services

Netflix has patented its rental and delivery process. The discs are returned to Netflix in the same envelopes in which they are sent to customers.

Netflix has patented its rental and delivery process. The discs are returned to Netflix in the same envelopes in which they are sent to customers.

The company provides a monthly flat-fee service for the rental of DVD movies. A subscriber creates an ordered list, called a rental queue, of DVDs to rent. The DVDs are delivered individually via the United States Postal Service from an array of regional warehouses. Currently, there are over 100 shipping points located throughout the United States.[6] A subscriber can keep a rented DVD as long as desired, but has a limit on the number of DVDs (determined by subscription level) that can be checked out at any one time. To rent a new DVD, the subscriber mails the previous one back to Netflix in a prepaid mailing envelope. Upon receipt of the disc, Netflix ships the next available disc in the subscriber’s rental queue.

A new Netflix security prepaid mailing envelope, designed to prevent tearing or unauthorized access

A new Netflix security prepaid mailing envelope, designed to prevent tearing or unauthorized access

As of July 24, 2007, Netflix’s most popular plan costs US $16.99 (plus tax) per month, allowing a subscriber to check out up to 3 DVDs at a time. Other monthly plans range from US $4.99 for one disc at a time and a limit of two per month to US $47.99 for eight, unlimited exchange. For the three-out plan and up, each rental slot costs the subscriber approximately US $6 a month. Netflix also sells gift subscriptions for various intervals, although the recipient needs a credit/debit card.

Besides movie rental service, Netflix also sells used DVDs to its subscribers. The purchase is delivered via the same system and billed using the same payment method as the rentals.

[edit] Watch Instantly

Netflix has a “Watch Instantly” feature now available to all eligible subscribers. The Watch Instantly feature allows subscribers, at no additional cost, to stream near-DVD quality movies and TV Shows instantly, depending on subscribers’ Internet connectivity. Previously, subscribers would get 1 hour of media for approximately every dollar they spend on their subscription. A $16.99 plan, for example, would permit the subscriber 17 hours of media streaming. On January 14, 2008, this restriction was lifted. Virtually all subscribers can get unlimited hours of media streaming with no additional cost. Only subscribers with a plan of $4.99/two DVDs per month won’t be provided unlimited access to this streaming service. This move is a response to the introduction of Apple’s new movie rental service.[7]

Currently the Watch Instantly service has over 10,000 movies and TV shows available[8]. Major studios including Universal Pictures, Sony Pictures, MGM, 20th Century Fox, Paramount Pictures, Warner Brothers, Lions Gate Entertainment, and New Line Cinema are all distributing films under this service.[9] It is available only to PCs running Windows XP Service Pack 2 or Vista running Internet Explorer version 6 or higher. The ability to view movies on other OS/Web browser combinations is currently being developed. Recent updates to the service have limited streamed video outputs to lower resolution displays (WMP11 requirement and component video outputs causes cryptic DRM reset error).

[edit] Set-top Box

On May 20 2008, Netflix released a set-top box to stream Netflix’s Watch Instantly movies. The device is manufactured by Roku and costs $99, providing unlimited access to Netflix streaming catalog for those with 1-at-a-time unlimited plans and above. The firmware is upgradeable, allowing for new features to be added.

Earlier in the year, on January 3, 2008, Netflix had announced plans to allow users to download movies over broadband directly to an HDTV set-top box, produced by LG Group. That player was expected to be available by the second half of 2008.[10]

[edit] Elimination of profiles

On June 19, 2008, Netflix announced plans to eliminate profiles on September 1, 2008. The profiles feature was designed for family and roommates and allows a single account to manage multiple users. Each user profile has separate DVD queues, ratings, recommendations, friends lists, reviews, and intra-site communications. Netflix stated that this elimination would help them to continue to improve the Netflix website for all their customers. Netflix states that:

Please know that the motivation is solely driven by keeping our service as simple and as easy to use as possible. Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website.[11]

Reaction to this feature elimination was negative on news aggregator site Slashdot stating that:

Unfortunately, the fun stops September 1, at which point Netflix is, for unknown reasons, going to terminate this feature. Why? To ‘…help us to continue to improve the Netflix website for all our customers.’ Improvement indeed.[12]

Another blogger states:

Customized recommendations will be directed to both of us rather than our individual accounts … Lousy move, Netflix. A thread on feedback forum Get Satisfaction revealed that other people aren’t too happy either.[13]

The action would have resulted in a loss of all reviews, ratings, lists, and queues on Profile accounts.[14] Netflix offered no option to migrate these lists to the base account, or to a new account. In response to the move, an internet petition was formed to protest the move by Netflix by vowing to cancel your subscription if the profiles go away.[15]

Eleven days after announcing their plans, Netflix reversed their decision to remove profiles. An official response read “Because of an ongoing desire to make our website easier to use, we believed taking a feature away that is only used by a very small minority would help us improve the site for everyone. Listening to our members, we realized that users of this feature often describe it as an essential part of their Netflix experience. Simplicity is only one virtue and it can certainly be outweighed by utility.”[16]

[edit] Corporate history

Netflix headquarters in Los Gatos

Netflix headquarters in Los Gatos

Netflix was founded in 1997 by Marc Randolph and Reed Hastings, who had worked together at Pure Software. The site was launched in April 1998 with an online version of a more traditional pay-per-rental model (US$4 per rental plus US$2 in postage; late fees applied).[17] Netflix introduced the monthly subscription concept in September, 1999[18] and dropped the single rental model in early 2000. Since then it has built its reputation on its model of flat-fee unlimited rentals with no due dates, late fees, shipping or handling fees, or per-title rental fees.

Netflix has developed and maintained an extensive recommendation system based on rating and reviews by customers, similar to the system used by Amazon.com. The company believes this gives it an edge in competing with newcomers like Blockbuster Video. On October 1, 2006, Netflix offered a $1,000,000 prize for the first movie recommendation algorithm that could beat its existing algorithm, Cinematch, at predicting customer ratings by more than 10%.[19]

Unlike most online on-demand entertainment services, such as Movielink, Netflix’s offerings cover the vast range of DVD movies (and increasingly, television series) with 80,000 titles, including titles by major and minor studios (excluding most pornographic movies). Particularly, Netflix has become noted for its extensive collection of documentary films, Japanese anime, and independent films, many usually hard to find in traditional rental shops. Indeed, “some 35,000 different film titles are contained in the 1 million DVDs it sends out every day.”[20] Netflix has recently begun playing a prominent role in independent film distribution. Through a new division called Red Envelope Entertainment, Netflix licenses and distributes independent films such as Born into Brothels and Sherrybaby. As of late 2006, Red Envelope Entertainment has also expanded into producing original content with filmmakers such as John Waters.[21]

Netflix initiated an initial public offering (IPO) on May 29, 2002, selling 5,500,000 shares of common stock at the price of US$15.00 per share. On June 14, 2002, it sold an additional 825,000 shares of common stock at the same price. After incurring substantial losses during its first few years, Netflix posted its first profit during fiscal year 2003, earning US$6.5 million profit on revenues of US$272 million. The company is well-known for its worker-oriented culture, including unlimited vacation time for salaried workers and allowing those employees to take any amount of their paychecks in stock options.[22]

Netflix has been one of the most successful dot-com ventures. A New York Times article from September, 2002, said that, at the time, Netflix mailed about 190,000 discs per day to its 670,000 monthly subscribers. The company’s published subscriber counts have increased from one million by the fourth quarter of 2002 to around 5.6 million at the end of the third quarter of 2006. Netflix’s growth has been fueled by the fast spread of DVD players in households; as of 2004, nearly two-thirds of U.S. homes have a DVD player. Netflix also operates an online affiliate program which has helped it to build online sales for DVD rentals.

[edit] Competitive environment

See also: Online DVD rental

Netflix’s success has inspired a number of other DVD rental companies both in the United States and abroad, but none of the purely online companies appear to approach Netflix in terms of size or revenues. Wal-Mart began an online rental service in October 2002, but left the market in May 2005 and now has a cross-promotional arrangement with Netflix. Netflix has also cited Amazon.com as a potential competitor.[23] Amazon.com operates online rentals in the UK and Germany but has remained coy about any intentions for the U.S. market.

Netflix had preliminary plans to expand to Canada and the UK in 2005, but the expansion appears to have been postponed or canceled as Netflix concentrates on the U.S. market.[24] Zip.ca currently serves as a Canadian equivalent to Netflix. Posren and Tsutaya discas would be Japanese equivalents.

Blockbuster Video, the world’s largest store-rental chain, entered the U.S. online market in August 2004 with a US$19.95 subscription. This sparked a price war; Netflix had just raised its flagship 3-disc plan from US$19.95 to US$21.99 before Blockbuster’s launch, but by October had reduced this to US$17.99. Blockbuster responded with rates as low as US$14.99 for a time, but by August 2005 both companies settled at the (identical) current rates. On July 22, 2007, Netflix announced that they would be dropping two of their more popular plan’s prices by $1 in an effort to better compete with Blockbuster’s online-only plan offerings.[25] Blockbuster’s subscriber base after one year was roughly a third of Netflix’s size and growing.[citation needed] Netflix founder Reed Hastings commented in a January 2005 interview that rival Blockbuster threw “everything but the kitchen sink at us.”[26]

Many video store chains have unlimited rental plans similar to Netflix. Hollywood Video started Movie Value Pass (MVP) in late 2004, which lets customers rent 3 movies at a time (due in five days) for US$15 a month. New releases are usually excluded for two to six weeks from the MVP “Basic” plan. Blockbuster started Movie Pass in 2004, which lets customers keep 2-3 DVDs at a time for US$25-30 a month without restrictions or due dates. Hollywood’s MVP “Premium” offers the same benefits for a comparable price. Both still require the customer to travel to the store to rent and return movies, and their selection is not as diverse.

The domain netflix.com attracted at least 194 million visitors annually by 2008 according to a Compete.com survey. This is five times the numbers of blockbuster.com.[27]

[edit] Netflix vs. Blockbuster

On April 4, 2006, Netflix filed a patent infringement lawsuit in which they demanded a jury trial in the United States District Court for the Northern District of California alleging that Blockbuster’s online DVD rental subscription program violates two patents held by Netflix. The first cause of action alleges Blockbuster’s infringement of U.S. Patent No. 7,024,381 (issued April 4, 2006, only hours before the lawsuit was filed) by copying the “dynamic queue” of DVDs available for each customer, Netflix’s method of using the ranked preferences in the queue to send DVDs to subscribers, and Netflix’s method permitting the queue to be updated and reordered.[28] The second cause of action alleges infringement of Patent No. 6,584,450 (issued June 24, 2003) which covers in less detail the subscription rental service as well as Netflix’s methods of communication and delivery.[29] The dispute was ended a year later, on June 25, 2007, with both companies declining to disclose the terms of their legal settlement except for Blockbuster saying that it wouldn’t have a major impact on its future financial performance.[30][31] Blockbuster also said that the company planned to close 282 stores that year to shift focus to its online service. The company had already closed 290 stores in 2006.

In Fall of 2006, Blockbuster signed a deal with The Weinstein Company, that gives them exclusive rental rights for the studio’s films, starting January 1, 2007.[32] This would force Netflix to obtain copies from mass merchants or retailers, instead of dealing with the company.[33] Netflix has speculated that this might result in higher costs and/or smaller quantities purchased.[34] As of June 2007, Netflix continues to rent Weinstein DVDs. They now have Unknown, School For Scoundrels, and Harsh Times, among others. The First Sale Doctrine allows Netflix and other video rental businesses to rent movies released by the Weinstein Company, but the long-term effects of the Blockbuster/The Weinstein Company deal remain uncertain.

[edit] “Throttling”

Netflix’s allocation policy—referred to by many as “throttling“—gives priority shipping and selection to customers who rent fewer discs per month. Higher volume renters may see some of their shipments delayed, sent across country, or sent out of order.[35] Netflix currently claims that “the large majority of our subscribers are able to receive their movies in about one business day following our shipment of the requested movie from their local distribution center.”[36] However, not all shipments come from the subscriber’s local distribution center. Shipments from distant centers are often delayed, as well.

[edit] The Chavez lawsuit

In September, 2004, a consumer class action lawsuit, Frank Chavez v. Netflix, Inc,[37] was brought against Netflix in San Francisco Superior Court. The suit alleged false advertising, in relation to claims of “unlimited rentals” with “one-day delivery.” In January 2005, Netflix changed its “Terms of Use” to acknowledge what has commonly become known as “throttling.” (Mike Kaltschnee, owner of the Hacking Netflix blog, says Netflix calls this practice “smoothing” internally.)[38]

In October of 2005 Netflix proposed a settlement for those who had enrolled as a paid Netflix member prior to January 15, 2005. Former members would be able to renew with a one-month free membership, and those still currently members would receive a one month free upgrade to the next highest membership level. Netflix’s settlement denied the allegations or any wrongdoing, and the case did not reach a legal judgment. Netflix estimated the settlement cost at approximately US $4 million, which included up to US$2.53 million to cover plaintiff lawyer fees. Not offering registration for it on their website, a controversial aspect of the original settlement offer was that the membership or upgrade provided would continue in place after the free month provided by the settlement, with the customer being charged. On January 5, 2006, Trial Lawyers for Public Justice filed a challenge to the proposed settlement stating that (among other things) the necessity to opt out of the upgraded or renewed accounts at the end of the free month ultimately amounts to a “marketing tool” for Netflix due to the increase in revenues that can be expected from members who fail to opt-out at the end of the term.[39] The Federal Trade Commission also filed an amicus brief urging rejection or modification of the settlement terms for similar reasons, describing them as appearing “dangerously close to a promotional gimmick.” In February 2006 Netflix indicated that it would alter the settlement terms so that customers would be required to actively approve any continuation after the free month provided by the settlement. The final settlement hearing was on March 22, 2006. After the settlement was agreed upon, Netflix opened up registration on their website, with a deadline of June 26, 2006.[40] On September 6, 2006, an appeal was filed in California Appellate Courts, 1st Appellate District. The settlement benefit will not be distributed until the appeals process is completed, which could take a year or more.[41]

[edit] The “Releasing This Week” Page

The Netflix Website had a long existing page called “Releasing This Week” (RTW). It allowed Netflix customers to easily view new DVDs that Netflix released for rental each week.[citation needed]

On December 21, 2007, the link to the page was removed without notice and replaced by a slider system showing only four older movies at a time. This new page is called “Popular New Releases” but does not list the most recently released movies.[42]

The list of new releases pages are still on the server and are still active, though no menu or links options exist in the browser to access the page. The direct link is now available here.

On January 1, 2008, a Netflix employee posted on the blog the unofficial reasoning for removing the RTW page. Subscribers were using the RTW page to add movies to their queue. They would then move those movies to the top of the queue, and complain if there was a wait for the movies. By removing the RTW page, customers would be hindered in queuing new releases and therefore be unable to complain that they were not immediately available. Critics have suggested that this is just another Netflix effort to enact “throttling.”[43]

[edit] References

  1. ^ Management. Netflix.
  2. ^ a bNetflix Facts“. Netflix. Retrieved on 2007-03-02.
  3. ^Netflix delivers 1 billionth DVD“, MSNBC (2007-02-25).
  4. ^Netflix Delivers 1 Billionth DVD“, Fox News (2007-02-27).
  5. ^Customer Satisfaction Improves for Retail Websites, According to ForeSee Results’ Top 100 Online Retail Satisfaction Index“, Business Wire. Retrieved on 2008-05-15.
  6. ^How It Works“. Netflix. Retrieved on 2007-12-15.
  7. ^ Netflix Expands Internet Viewing Option, San Francisco Chronicle. Retrieved on January 13, 2008.
  8. ^ http://www.netflix.com/NetflixReadyDevices?lnkctr=mhWNRD
  9. ^ The Associated Press (2007-01-16). “Instant viewing — Netflix delivers over the Web“. CNN. Retrieved on 2007-01-16.
  10. ^ Netflix, LG team up to bring movies straight to HDTV. Market Watch. Retrieved on January 3, 2008.
  11. ^Profiles feature going away“, Netflix Community Blog (2008-01-19). Retrieved on 2008-01-19. ”Please know that the motivation is solely driven by keeping our service as simple and as easy to use as possible. Too many members found the feature difficult to understand and cumbersome, having to consistently log in and out of the website.”
  12. ^Netflix To Eliminate Profiles Feature“, Slashdot (2008-01-19). Retrieved on 2008-01-19. ”Unfortunately, the fun stops September 1, at which point Netflix is, for unknown reasons, going to terminate this feature. Why? To ‘…help us to continue to improve the Netflix website for all our customers.’ Improvement indeed.”
  13. ^Netflix to eliminate profiles, instigate roommate feuds“, c (2008-01-19). Retrieved on 2008-01-19. ”Lousy move, Netflix. A thread on feedback forum Get Satisfaction revealed that other people aren’t too happy either.”
  14. ^What is happening to Profiles?“, Netflix Customer Service (2008-01-19). Retrieved on 2008-01-19. ”While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers.”
  15. ^Netflix killing extra queues to “improve” service“, ars technica (2008-06-19). Retrieved on 2008-06-19. ”An online petition is already available, with signees agreeing to either move to a cheaper plan, put their account on hold, or cancel their accounts entirely. Netflix must be banking that the improvements to its web site will offset the ill will and lost subscribers that this news has engendered.”
  16. ^ http://blog.netflix.com/2008/06/profiles-feature-not-going-away.html
  17. ^ Stephen Czar (1998). “DVD Historical Timeline“. Retrieved on 2006-01-30.
  18. ^ O’Brien, Jeffrey M. (December 2002). “The Netflix Effect“, Wired News.
  19. ^Netflix Prize Website“. Retrieved on 2006-12-08.
  20. ^Movies to go“, The Economist (2005-07-07).
  21. ^ Dornhelm, Rachel (2006-12-08). “Netflix expands indie film biz“. American Public Media. Retrieved on 2006-12-11.
  22. ^ Blitstein, Ryan (2007-03-22). “Vacation policy at Netflix: Take as much as you want“, San Jose Mercury News.
  23. ^ Fisher, Ken “Caesar” (2005-06-19). “Netflix sees a bright future, sans Amazon competition“, Ars Technica.
  24. ^ Lieberman, David (2004-10-18). “Netflix, Blockbuster in all-out DVD rental price war“, USA Today.
  25. ^ Liedtke, Michael. “Netflix Gives Up Profit to Gain Business”, Forbes, July 24, 2007. Accessed July 24, 2007
  26. ^ Netflix wins round in online DVD-rental fight, ZDNet.
  27. ^ Netflix outruns Blockbuster five-to-one online
  28. ^ US7,024,381 (PDF version) (2006-04-04) Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan Approach for renting items to customers
  29. ^ US6,584,450 (PDF version) (2003-06-24) Hastings; W. Reed (Santa Cruz, CA), Randolph; Marc B. (Santa Cruz, CA), Hunt; Neil Duncan (Mountain View, CA) Method and apparatus for renting items
  30. ^ Form 8-K for BLOCKBUSTER INC, Yahoo! Finance.
  31. ^ Blockbuster to shutter 282 stores this year, hollywoodreporter.com.
  32. ^ Blockbuster, Weinsteins sign exclusive deal, viseobusiness.com.
  33. ^ How The Weinstein Company ruined Home Entertainment, slashfilm.com.
  34. ^ Annual Report, Netflix
  35. ^ Liedtke, Michael (2005-02-10). “‘Throttling’ angers Netflix heavy renters“, Associated Press. Retrieved on 2005-02-11.
  36. ^Terms of Use“. Netflix. Retrieved on 2006-01-30.
  37. ^ Class action suit
  38. ^Blockbuster Throttling“. Hacking Netflix. Retrieved on 2006-12-17.
  39. ^ Trial Lawyers for Public Justice. “Court Urged To Strike Down Proposed Netflix Class Action Settlement in Deceptive Advertising Case“. Press release.
  40. ^ Netflix. “Netflix Claim Form Process“. Press release.
  41. ^ California Appellate Courts Chavez v. Netflix Inc. Appeal Status
  42. ^Netflix Removes New Releases Page – Customers Complain“. Hacking Netflix. Retrieved on 2008-03-25.
  43. ^Happy New Year“. Netflix Community Blog. Retrieved on 2008-03-25.

[edit] External links

[edit] Contact Information

  • Netflix.com
  • Customer Service: 1-888-638-3549
  • Instant Watch Technical Support: 1-866-402-2616

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Next for Netflix: Xbox 360?

May 30, 2008 It’s been rumored before, but Wedbush Morgan analyst Michael Pachter is more and more confident that Microsoft will team with Netflix.
www.businessweek.com/…/id20080530_391201.htm?chan=top+news_top+news+index_innovation+%2Bamp%3B+design – 47k – CachedSimilar pages

Netflix

May 25, 2006 The mail-order movie house that clobbered Blockbuster.
www.businessweek.com/smallbiz/content/may2006/sb20060525_268860.htm – 57k – CachedSimilar pages
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Netflix, Roku bridge the Internet-TV gap | Bit Player | Los

May 21, 2008 Jon Healey on Hollywood’s love-hate relationship with technology.
opinion.latimes.com/bitplayer/2008/05/netflix-roku-br.html – 45k – CachedSimilar pages

#39 Netflix « Stuff White People Like

White people are absolutely crazy for Netflix for a number of reasons. Firstly, because all of them are convinced that there is a global conspiracy to keep
stuffwhitepeoplelike.com/2008/01/29/38-netflix/ – 41k – CachedSimilar pages

Netflix’s $100 Box Goes Head-To-Head With Apple TV — Digital

May 20, 2008 Netflix’s long-term goal is to get digital TV makers, such as Sony, Panasonic, and LG Electronics, to integrate the Netflix service with
www.informationweek.com/news/personal_tech/TV_theater/showArticle.jhtml?articleID=207801341 – 56k – CachedSimilar pages

Why I Am Breaking Up With Netflix

Dec 20, 2006 I was a die-hard Netflix fan. Apart from when I lived in Canada or Europe, I’ve been a Netflix customer for the last …
www.techcrunch.com/2006/12/20/why-i-am-breaking-up-with-netflix/ – 240k – CachedSimilar pages

Netflix Uses Silverlight for Video on Demand | Joshua | MIX Online

In today’s keynote, Netflix demonstrated a Silverlight-based video-on-demand player. The UI for this thing is truly impressive.
visitmix.com/blogs/Joshua/Netflix-Uses-Silverlight-for-Video-on-Demand/ – 42k – CachedSimilar pages

Hacking NetFlix : Demo: Netflix “Watch Now” Movie Downloads

Jan 16, 2007 Netflix is registered trademark of Netflix, Inc. HackingNetflix will not I put together a video demo of the new Netflix Watch Now movie
www.hackingnetflix.com/2007/01/demo_netflix_wa.html – 54k – CachedSimilar pages

DVD Rental Deals: Rent DVDs Cheap With Online DVD Movie Rentals at

Netflix, Blockbuster Online, Sugar DVD Rentals and other DVD rental At NetFlix, you can rent DVDs as well as watch movies instantly online using your PC
www.dvdrentaldeals.com/ – 11k – CachedSimilar pages

my opinion of netflix – march 27, 2008

Netflix is an on-line DVD delivery service. The customer makes a list of DVDs they wish to rent on Netflix’s web site. Netflix initially sends you x amount
www.manuelsweb.com/netflix.htm – 105k – CachedSimilar pages

Netflix Case Study | Managing the Digital Enterprise

Netflix is the world’s largest online movie rental service, Nearly 95 percent of Netflix subscribers live in areas that can be reached with generally
digitalenterprise.org/cases/netflix.html – Similar pages

No Thank Queue, Netflix

Jun 20, 2008 The Motley Fool – Netflix gets it wrong by killing multiple queues.
www.fool.com/investing/general/2008/06/20/no-thank-queue-netflix.aspx – 76k – CachedSimilar pages

Macworld | Netflix unveils set-top movie streaming device

Netflix is taking on Apple with a new set-top device allowing users to stream movies.
www.macworld.com/article/133538/2008/05/netflixdevice.html – 45k – CachedSimilar pages

Netflix – Filmography, Year, Role – Variety Profiles

Breaking entertainment news, movie reviews, Celebrity photos, Pictures, entertainment industry events, Film festivals, festival news and festival reviews,
www.variety.com/profiles/Company/main/2155889/Netflix.html?dataSet=1 – Similar pages

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